Privacy policy

Waitlist website · Last updated 23 October 2026

Who we are

"while you're up" is the business name of J.M. Cronin and B.R. van Halderen, who trade as a partnership (ABN 95 277 416 612). In this policy, "we" and "us" mean that partnership.

For anything about your privacy, email us at privacy@whileyoureup.app.

What this policy covers

This policy covers this website, www.whileyoureup.app, and the waitlist form on it. The while you're up app will have its own privacy policy, which we'll publish before the app launches.

We handle personal information in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth), whether or not the Act strictly applies to a business of our size.

What we collect

When you join the waitlist, we store:

• your email address, which you type in
• the web address of the page that sent you to us, if your browser shares it
• the label "landing_page", which records that you signed up through this site
• the date and time you signed up, and a random reference number our database creates

We don't ask for your name, password, payment details or anything else.

Technical data our hosting records

Like any website, the services that deliver this page and receive your signup see some technical details of your visit, such as your IP address, browser type and the time of your request. We don't use this to identify you, and we don't build profiles from it. It sits in our providers' standard server logs, which they keep under their own policies (see "Who handles your information" below).

Website analytics (Google Analytics)

We use Google Analytics, a service from Google, to understand how people find and use this site, so we can improve it. When you visit, a Google script loads in your browser and sets cookies on your device (they're named _ga and _ga_ followed by an ID). Google then receives details such as:

• the pages you view and how long you stay
• how you got here, for example a search or a link from another site
• what you do on the page, such as how far you scroll, which links to other sites you click (for example our TikTok, Instagram and Facebook links), and whether you start or submit the signup form. Google records that the form was used, not what you typed into it
• your browser, device and operating system
• your IP address, which Google uses to work out your approximate location, such as your country, region or city

Our reports show totals and general patterns, not individual visitors. We don't link analytics data to your email address, and we don't send your email address to Google. We've turned off Google's advertising features and Google signals, so analytics data isn't used to show you ads. Google keeps detailed visit data for 2 months, and data linked to the cookies on your device for up to 14 months.

You can block or limit this. Most browsers let you turn off cookies or block trackers, and Google offers an opt-out add-on at tools.google.com/dlpage/gaoptout. You can read how Google handles this data at policies.google.com/technologies/partner-sites.

What this website doesn't use

• No advertising tools, and no session recording.
• No cookies or tracking from any company other than Google Analytics, as described above.
• No fonts or other files loaded from other companies' servers. Our fonts, images and styles come from our own site. The only other company's script on the page is Google's analytics script.

The footer has links to our TikTok, Instagram and Facebook accounts. They're plain links. If you follow one, that platform's own privacy policy applies from then on.

How we use your email address

We use it for one thing: to email you once, when while you're up becomes available.

• We won't use it for anything else, and we won't add it to any other list.
• We won't sell it, rent it or give it to anyone for their own marketing.
• If we ever want to email you about anything other than the launch, we'll ask you first.

By joining the waitlist, you agree to receive that one launch email. The email will include a working unsubscribe link and will say who it's from, as the Spam Act 2003 (Cth) requires.

We send it through Mailchimp. Mailchimp's emails usually include a tiny invisible image that tells us whether the email was opened, and its links record when they're clicked. Mailchimp collects your IP address and email app details as part of this. We use the results only to see whether the launch email reached people, not to build a profile of you. Most email apps let you block these images.

Who handles your information

We use a small number of service providers to run the waitlist. They handle your information only to provide their service to us.

The only people at while you're up who can open the waitlist are the two partners, and the database allows the public to add an email address but not to read the list.

Overseas handling

Our database is in Australia, but our providers are international companies. Mailchimp stores your email address in the United States once we give it to them to send the launch email. Supabase's and Vercel's systems and staff may also be located outside Australia, including in the United States, and Google processes analytics data in the United States and other countries. Where that happens, we rely on those providers' security and privacy commitments, and we only use providers that offer them.

How long we keep it

We delete your email address, and the other details we stored with it, 30 days after we send the launch email. If we haven't launched within 12 months of your signup, we delete it then. Whichever comes first. That includes the copy we give to Mailchimp, which we delete from there too.

If you ask us to remove you sooner, we will (see "Your choices and rights"). Copies held in our providers' routine backups are overwritten on their normal schedule.

How we protect it

• Your signup travels to us over an encrypted (HTTPS) connection.
• The database only accepts new signups from the public. It can't be read or changed from this website.
• Access to the database and hosting accounts is limited to the two partners, and each account is protected with two-factor authentication.

If we ever learn of a data breach that is likely to cause you serious harm, we'll tell you and, where required, the Office of the Australian Information Commissioner.

Your choices and rights

You can email privacy@whileyoureup.app at any time to:

• ask what information we hold about you
• correct it
• ask us to delete it and remove you from the waitlist
• withdraw your consent to the launch email

Please write from the email address you signed up with, so we can be sure the request is yours. We'll reply within 30 days, and usually much sooner. There's no charge.

Age

The waitlist is for people aged 16 and over. It isn't directed at children under 16, and we don't knowingly collect their information. If you're a parent or guardian and find your child's email address on our list, email us and we'll delete it.

Questions and complaints

If you're unhappy with how we've handled your information, please contact us first at privacy@whileyoureup.app. We'll look into it and reply in writing.

If we haven't resolved it to your satisfaction, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au or on 1300 363 992.

If you're outside Australia

This waitlist is for people in Australia. If you join from another country, your information is still stored and handled as described here, which means in Australia and by the providers listed above.

Changes to this policy

If we change how we handle your information, we'll update this page and the date at the top. If a change affects what you agreed to when you joined, we'll ask for your consent again before we act on it.